Sep 21, 2019  
2016-2018 Undergraduate Catalog 
    
2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 301 - Media Sales and Promotion


Students learn basic components of media sales, promotion and advertising. Study emphasizes print and electronic media sales techniques and marketing strategies, as well as discussion of the ethical facets involved in sales and promotion. Students learn how to make sales presentations based on information from market research. (3)



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