Nov 16, 2019  
2016-2018 Undergraduate Catalog 
    
2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 375 - Managerial Marketing


Principles of marketing that need to be understood by managers in all areas in order to develop and utilize effective marketing practices are examined. Concepts of our global economy, including major social, psychological, and political influences will be explored and their marketing implications considered from a manager’s perspective. [Gateway Adult Learning Program] (3)



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