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    Saint Augustine's University
   
 
  Nov 21, 2017
 
 
    
2016-2018 Undergraduate Catalog

Communications - Strategic Communication - Concentration, BA (CIP 09.0900)


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A student who intends to major in Communication must earn at least two B’s and a C in the three required communications courses – ENGL 131 , ENGL 132 , and COMM 201 - Communication Skills  - by the end of the sophomore year. The minimum overall grade point average for students to be admitted into a Media and Communications major is 2.0.

Strategic Communications Concentration


Students are introduced to the ways organizations communicate with their constituencies, such as clients, employees, and the media. This sequence prepares students to use sound technical and managerial skills to meet communication needs within organizations. Students who complete this course of study will have the skills to function in organizations as public relations practitioners, public information officers, and communications managers in fields as diverse as sports, entertainment, government, and business.

Outline


The following outline of courses details requirements for the Bachelor Arts in Media & Communications with a Concentration in Strategic Communciation. Meeting graduation requirements is the responsibility of the student. Refer to the catalog for curricular specifics and a complete listing of required and elective courses and descriptions. 

Plan of Study


The Plan of Study includes Major Requirements (Core Requirements, Supporting Courses, and Free Electives) and the University General Education Program Requirements. 

Major Requirements

Students must earn a “C” or higher in ALL courses in the major.

General Education Program Requirements 52 - 58 Credit Hours


University GEP Core Requirements: Minimum of fifty-two (52) hours is required of all students. Students who enter as a first-time freshman must take an entrance assessment. Students will be assessed in core competency areas at the end of each academic year. A minimum grade of “C” is required in English (ENGL 131, ENGL 132, ENGL 150, LIS 150) and Mathematics (MATH 131 & MATH 132).

 

First Year Experience - 4 credits


Freshmen are required to complete the First Year Experience classes in their first two semesters.

Communication 12 - 18 credits


Written and Oral Communication Definition:

Written and Oral Communicationis the ability to impart and interchange information of ideas within a meaningful context using varioud rhetorical modes such as descriptive, informative, analytical and argumentative writing.

All students are required to take ENGL 131 or ENGL 131L, ENGL 132, COMM 201, and one foreign language at the 132 level or higher. Some students will be required to take ENGL 150 and LIS 150.

Spiritual Development - 3 credit


Critical thinking is characterized by the comprehensive exploration of issues, ideas, artifacts, and events before accepting or formulating an opinion or conclusion. Spiritual development is the ability to understand diverse religions and to develop positive spiritual growth.

Health and Wellness - 5 credits


Ability to understand, develop and adopt positive behaviors and life strategies that promote physical, mental, emotional, social well-being.

STEM Literacy 13-15 credits


Mathematics 6-8 credits


Students are required to take at least six credit hours of mathematics. Note 1: STEM majors are recommended to take MATH 135 and MATH 231. Note 2: Accounting and Business majors are recommended to take MATH 135 and either MATH 224 or MATH 231. All other majors can satisfy mathematics requirements by taking  MATH 131 and MATH 132.  

Humanities - 9 credits


Choose one History course (3) and two Fine Art courses from different disciplines (i.e., ART and FIM).  Students majoring in the arts must take fine art courses outside of their major.

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