Skip to Navigation
    Saint Augustine's University
   
 
  Nov 22, 2017
 
 
    
2016-2018 Undergraduate Catalog

Department of Media and Communications


Mission Statement:

The Department of Media & Communications is offers a competitive program of study that emphasizes the theory and cultural impact of media and provides students with the competencies to be successful in the global and digital world of communications. The department is comprised of Mass Communications and Film. Students can gain laboratory experience at the College’s commercial radio and television stations, WAUG AM 750 and TV-68, the student newspaper and documentary film. The department provides experiential laboratory through an extra-curricular initiative called Falcon Communication (FALCOM). FALCOM provides students with an opportunity to experience learning through hands-on projects that will be used by businesses and non-profit organizations in the Triangle community. The Film major through lecture and hand-on-learning gives students a deeper appreciation and utilization of the artistic and cultural implications. Internships are required for all majors. 

Goals

Students completing the Media and Communications program will 

  • demonstrate the skills of standard written and spoken English;
  • demonstrate the skills necessary to pursue graduate study and/or enter a related job field;
  • have workplace experience through internships;
  • demonstrate competency in writing and production techniques;
  • demonstrate competency in reporting, research, writing, layout and design; and
  • will demonstrate competency in using various communications media.

Majors

Bachelor of Arts

  • Communication, BA
  • Film, BA

Departmental Standards for Admission to the Majors

Communication Major

A student who intends to major in Communication must earn at least two B’s and a C in the three required communications courses – ENGL 131 , ENGL 132 , and Communication Skills (COMM 201 ) - by the end of the sophomore year. The minimum overall grade point average for students to be admitted into the Journalism and Mass Communication major is 2.0.

Concentrations in Communication

Broadcasting

Students in this course of study learn about the operation and management of radio and television stations. This sequence provides students with a mastery of basic skills, including writing for radio and television, the fundamentals of audio and video production, broadcast editing, and broadcast management. The coursework prepares students to enter the field of broadcasting to pursue careers in news, production, programming, management and sales. In addition to a strong theoretical foundation, students also obtain practical experience at the campus radio and television stations and through internships with commercial and noncommercial broadcast companies in the community.

Digital Journalism

The program is designed to prepare students to become skillful reporters, researchers, and writers for print media, including newspapers and magazines. The course of study provides both theoretical studies and hands-on experience with computer-based editing equipment. Additionally, students will have opportunities to gain work-related experience in the mass media.

Strategic Communcation

Students are introduced to the ways organizations communicate with their constituencies, such as clients, employees, and the media. This sequence prepares students to use sound technical and managerial skills to meet communication needs within organizations. Students who complete this course of study will have the skills to function in organizations as public relations practitioners, public information officers, and communications managers in fields as diverse as sports, entertainment, government, and business.

Programs