May 26, 2020  
2019-2021 Undergraduate Catalog 
    
2019-2021 Undergraduate Catalog
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SM 360 - Sport Marketing and Promotion


Introduction to the methods and materials available for the promotion of athletic and recreational events. Attention is focused upon the importance of public attitudes, opinions, psychographics and demographics. Special emphasis is placed on promotion, public relations, marketing and fundraising. (3)



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