Apr 18, 2024  
2019-2021 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  Mission Statement
  Institutional Goals
  Admission to the University
  Business and Finance Information
  Financial Aid and Scholarships
  Student Services and Enrollment Management
  Intercollegiate Athletics
  Academic Affairs
  Support Services
  Special Programs
  HONORS COLLEGE
  Programs of Study
  General College
  2020-2022 General Education Requirements
  School of Business, Management & Technology
  School of Business, Management & Technology 2020-2022 Update
  School of Humanities, Education, Social and Behavioral Sciences
  Division of Military Science
  School of Sciences, Mathematics and Public Health
  Addendum - Graduate Catalog
  The Officers of Administration
  Course Descriptions
  My Portfolio
HELP
2019-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

COMM 301 - Media Sales and Promotion

Students learn basic components of media sales, promotion and advertising. Study emphasizes print and electronic media sales techniques and marketing strategies, as well as discussion of the ethical facets involved in sales and promotion. Students learn how to make sales presentations based on information from market research. (3)


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)