Jan 25, 2022  
2019-2021 Undergraduate Catalog 
    
2019-2021 Undergraduate Catalog
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COMM 301 - Media Sales and Promotion


Students learn basic components of media sales, promotion and advertising. Study emphasizes print and electronic media sales techniques and marketing strategies, as well as discussion of the ethical facets involved in sales and promotion. Students learn how to make sales presentations based on information from market research. (3)



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