Aug 19, 2019  
2016-2018 Undergraduate Catalog 
    
2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 313 - Introduction to Public Relations


This course introduces students to the professional field of public relations and the related field of marketing. It examines the principles, practices and issues involved in enhancing the reputation of organizations and high profile individuals and helping them communicate effectively with their target publics, both internal and external. It looks at current examples of public relations and helps students explore the types of careers in this broad field, including working for agencies, businesses, nonprofits, government, sports organizations and individuals. This course also focuses on tailoring writing skills to meet the demands of new media such as blogs, Facebook and Twitter. Prerequisites: COMM or approval of the Instructor. (3)



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