Feb 17, 2020  
2016-2018 Undergraduate Catalog 
    
2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 311 - E-Marketing


This course develops a framework for understanding the forces driving the Internet revolution in marketing and enables the student to bridge the gap between relevant areas of existing marketing knowledge and new technologies. Prerequisites: BUS 251  and BUS 310 . (3)



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