Aug 03, 2020  
2016-2018 Undergraduate Catalog 
    
2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 251 - Principles of Marketing


Examination of decisions affecting the marketing of goods and services in consumer, industrial, and international markets. Emphasis on the role of marketing in a managerial context. Prerequisite: BUS 132 . (3)



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